What is Digital Marketing?
Digital marketing refers to the use of digital channels, technologies, and platforms to promote and advertise products and services to a global audience. Unlike traditional marketing methods, which rely heavily on physical media such as print advertisements or TV commercials, digital marketing utilizes the internet, mobile devices, search engines, social media, email, and other digital platforms to reach potential customers.
The digital landscape is vast and dynamic, offering numerous tools and techniques for businesses to explore. The main objective is to increase brand awareness, attract traffic, engage customers, and ultimately, drive conversions.
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